This is a topic I cover a lot with conservation – the key is getting people, often kids, to put themselves in the position of the animal. “What does the turtle see?” “What would they assume?” To a turtle (in the UK the only species of turtle that is native to our shores as an adult is the leatherback, which is carnivorous. Communicators in other parts of the world undoubtably have to be more specific.) something pale and translucent and drifting through the water is dinner!
Image from National Geographic, via I fucking love science, perfectly captures the essence of this conservation issue.